Influencing customer demand: [electronic resource] : an operations management approach First ediition

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자료유형	단행본
서명/저자사항	Influencing customer demand: [electronic resource]: an operations management approach / edited by M. Hemmati and Mohsen S. Sajadieh.
개인저자	Hemmati, M., editor. Sajadieh, Mohsen S., editor.
판사항	First ediition.
발행사항	Boca Raton, FL: CRC Press, 2022.
형태사항	1 online resource (ix, 287 pages) : illustrations
ISBN	9781003107446 1003107443 9781000406979 1000406970 9781000406962 1000406962
기타표준부호	10.1201/9781003107446doi
서지주기	Includes bibliographical references and index.
요약	"In today's competitive markets, considering the demand and the supply chain sides are crucial to keeping revenue and customer satisfaction maximized. Managing and planning demand play a vital role in the sustainability of a company. This is the first book to discuss managerial, mathematical, and the conceptual framework of influencing factors on demand along with accurate mathematical analysis to evaluate and raise revenue. The book provides an understanding of the key factors that influence buyer demand. It presents the mathematical relationship between the influencing factors and the demand functions. It discusses the methods used for influencing demand, how to measure demand dependence on factors such as price, quality, and inventory and it helps management improve alignment between supply and demand by affecting the levels and understanding the role within the SCM. This book is applicable for the professional, as well as for academia. It can help those working in SCM, Project Management, Production, Inventory Control, Scheduling, Engineering Management, Retail Management, and Operations Management"--
해제	Provided by publisher.
일반주제명	Supply and demand. Marketing --Management. Sales management. Production management. TECHNOLOGY / Manufacturing BUSINESS & ECONOMICS / Production & Operations Management Marketing --Management. Production management. Sales management. Supply and demand.
분류기호(DDC)	658.8/343
언어	영어
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