Big data analytics for improved accuracy, efficiency, and decision making in digital marketing [electronic resource]

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자료유형	단행본
서명/저자사항	Big data analytics for improved accuracy, efficiency, and decision making in digital marketing [electronic resource] / Amandeep Singh, editor.
개인저자	Singh, Amandeep, 1982- editor.
발행사항	Hershey, PA: Business Science Reference, 2021.
발행예정일자	2106
형태사항	1 online resource
ISBN	9781799872337 1799872335 9781799872344 1799872343
서지주기	Includes bibliographical references and index.
요약	"This book will help the digital marketers to understand the Big Data in a better way and to get a meaning full information, which, will help the marketers to better market their products to the consumers"--
해제	Provided by publisher.
일반주제명	Internet marketing --Statistical methods. Decision making --Statistical methods. Big data.
분류기호(DDC)	658.872
언어	영어
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