자료유형 | 단행본 |
---|---|
서명/저자사항 | Management: [electronic resource]: the basics / Morgen Witzel. |
개인저자 | Witzel, Morgen, author. |
판사항 | Second edition. |
발행사항 | Abingdon, Oxon ; New York, NY: Routledge, 2022. |
형태사항 | 1 online resource |
총서사항 | The Basics Ser. |
ISBN | 9781003171720 1003171729 9781000543322 1000543323 9781000543278 1000543277 |
서지주기 | Includes bibliographical references and index. |
요약 | "Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, the book explains key aspects of management, including: Business strategy and how to use it to meet goals how successful marketing works how organizations are structured and function Fundamentals of corporate finance Human resource management's role in the management and development of people the importance of knowledge and culture to management This second edition has been updated to take account of general advances in management thinking, including developments in governance, responsible management, environmental pressures and a new emphasis on health and well-being in the aftermath of the Covid-19 pandemic. It brings management thinking fully up to date with the latest currents and trends. This accessible, readable primer is an ideal starting point for anyone starting to learn about business and management"-- |
해제 | Provided by publisher |
일반주제명 | Management. Gestion. management. BUSINESS & ECONOMICS --General. BUSINESS & ECONOMICS --Human Resources & Personnel Management. BUSINESS & ECONOMICS --Management. Management. |
분류기호(DDC) | 658 |
언어 | 영어 |
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No. | 등록번호 | 청구기호 | 소장처 | 밀집번호 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
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1 | E203582 | EB 658 | 중앙도서관[본관]// | 정리중 |