Artificial intelligence for business creativity [electronic resource]

상세정보

자료유형	단행본
서명/저자사항	Artificial intelligence for business creativity [electronic resource] / edited by Margherita Pagani, Renaud Champion.
개인저자	Pagani, Margherita, 1971- editor. Champion, Renaud, editor.
발행사항	Abingdon, Oxon ; New York, NY: Routledge, 2024.
형태사항	1 online resource (150 pages) : illustrations (black and white).
총서사항	Routledge focus on business and management
ISBN	9781003287582 1003287581 1000953939 9781000953893 1000953890 9781000953930
기타표준부호	10.4324/9781003287582doi
요약	Artificial Intelligence for Business Creativity provides an in-depth examination of the integration of Artificial Intelligence (AI) into the business sector to foster creativity. The book explores the interplay between micro-level individual creativity and macro-level organizational innovation through the lens of AI. It delves into three crucial areas where AI can stimulate business creativity: product and service design, optimized processes, and enhanced organizational collaboration. The authors also highlight the versatility and capability of generative AI systems in promoting creativity and innovation. Intended for business leaders, managers, entrepreneurs, and those interested in AI and creativity, the book offers practical guidance and insightful recommendations on how organizations can effectively utilize AI to enhance their creative process. By offering a comprehensive understanding of the role of AI in fostering creativity, the book equips its readers with the tools to stay ahead in the rapidly changing landscape of AI and creativity. This book is a valuable resource for anyone seeking to understand the impact of AI on business creativity and how to effectively leverage it to foster creativity and innovation in their organization. It is a must-read for anyone looking to increase their knowledge and understanding of AI and its impact on business creativity.
일반주제명	Creative ability in business --Data processing. Artificial intelligence --Industrial applications. BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Education BUSINESS & ECONOMICS / Management
분류기호(DDC)	658.4063028563
언어	영어
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