자료유형 | 단행본 |
---|---|
서명/저자사항 | The tipping point: : how little things can make a big difference / Malcolm Gladwell. |
개인저자 | Gladwell, Malcolm, 1963-. |
판사항 | 1st Back Bay paperback ed. |
발행사항 | Boston: Little, brown, 2002. |
형태사항 | xii, 301 p. ; 21 cm. |
ISBN | 0316346624(pbk.) : 0316316962(hbk.) |
일반주기 |
Originally published in hardcover by Little, Brown 2000.
|
서지주기 | Includes bibliographical references and index. |
내용주기 | The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe. |
일반주제명 | Social psychology. Contagion (Social psychology) Causation. Context effects (Psychology) Causality. Psychology, Social. |
분류기호(DDC) | 302 |
언어 | 영어 |
보존/밀집/기증 자료 신청 분관대출 서가부재도서 무인예약대출 배달서비스 소장위치출력