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The science business the promise, the reality, and the future of biotech
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자료유형 | 단행본 |
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서명/저자사항 | The science business : the promise, the reality, and the future of biotech/ Gary P. Pisano. |
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개인저자 | Pisano, Gary P.
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발행사항 | Boston, Mass.: Harvard Business School Press, c2006. |
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형태사항 | xvi, 237 p.: ill.; 24 cm. |
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ISBN | 1591398401:
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일반주기 |
Includes index.
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내용주기 | The science-based business : a novel experiment -- Mapping the scientific landscape -- The complex anatomy of drug R&D -- The organizational challenges of drug R&D -- The anatomy of a science-based business -- The performance of the biotech industry : promise versus reality -- The monetization of intellectual property -- Organizational strategies and business models -- The path ahead.
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일반주제명 | Biotechnology industries -- History.
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분류기호(DDC) | 338.476606
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언어 | 영어 |
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