자료유형 | 단행본 |
---|---|
서명/저자사항 | Winning results with Google AdWords/ Andrew Goodman. |
개인저자 | Goodman, Andrew (Andrew E.) |
판사항 | 2nd ed. |
발행사항 | New York: McGraw-Hill, c2009. |
형태사항 | xxiv, 376 p.: ill.; 24 cm. |
ISBN | 9780071496568 (alk. paper): 0071496564 (alk. paper) |
서지주기 | Includes bibliographical references and index. |
내용주기 | How big is this market? the rapid rise of paid search -- A $21 billion afterthought : how Google entered the advertising market -- First principles for reaching customers through AdWords -- Setting up Ad groups -- How Google ranks ads : quality-based bidding -- Big-picture planning and making the case to the boss -- Keyword selection and bidding : tapping into powerful AdWords features -- Writing winning ads -- Expanding your ad distribution : opportunities and pitfalls -- Measuring success : a "what's changed" report -- Increasing online conversion rates -- Online targeting 1995-2015 : fast start, exciting future. |
일반주제명 | Internet marketing. |
분류기호(DDC) | 659.144 |
언어 | 영어 |
보존/밀집/기증 자료 신청 분관대출 서가부재도서 무인예약대출 배달서비스 소장위치출력
No. | 등록번호 | 청구기호 | 소장처 | 밀집번호 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
---|---|---|---|---|---|---|---|---|---|
1 | 1070823 | 659.144 G65wm2 | 중앙도서관[본관]/4자료실(4층)/ | 대출가능 |