Funding journalism in the digital age business models, strategies, issues and trends

상세정보

자료유형	단행본
서명/저자사항	Funding journalism in the digital age : business models, strategies, issues and trends/ Jeff Kaye and Stephen Quinn.
개인저자	Kaye, Jeff, 1954-. Quinn, Stephen, 1953-
발행사항	New York: Peter Lang, c2010.
형태사항	185 p.; 23 cm.
ISBN	9781433106859 (pbk. : alk. paper): 143310685X (pbk. : alk. paper) 9781433106781 (clothbound : alk. paper) 1433106787 (clothbound : alk. paper)
서지주기	Includes index.
내용주기	Introduction -- The challenges of paying for journalism -- How the news business entered the digital age, a history -- Current journalism business models, new ways to support traditional revenue streams -- Sponsorship and philanthropy -- Microfunding and micropayments -- Collaboration between mainstream media and citizen journalists -- Family ownership and trusts -- Narrowing the focus on niche and passion content -- Partnerships : adding value -- Microeconomic concepts : creating a framework for new business models -- E-commerce and engagement : converting users into paying customers -- Building the news business through innovation -- Digital deliverance? electronic paper and e-readers -- Into the future.
일반주제명	Newspaper publishing -- United States -- Finance. Press -- Economic aspects -- United States. Newspaper publishing -- Economic aspects -- United States. Online journalism -- Economic aspects -- United States. Digital media -- Economic aspects -- United States.
분류기호(DDC)	338.47070
언어	영어