Marketing and outreach for the academic library [electronic resource] new approaches and initiatives

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자료유형	e-Book
서명/저자사항	Marketing and outreach for the academic library [electronic resource]: new approaches and initiatives / edited by Bradford Lee Eden.
개인저자	Eden, Bradford Lee, editor.
발행사항	Lanham : Rowman & Littlefield, [2016].
형태사항	1 online resource : illustrations.
총서사항	Creating the 21st-century academic library ;7
기타형태 저록	Print version: Marketing and outreach for the academic library. Lanham : Rowman & Littlefield, [2016] 9781442262539
ISBN	9781442262553 1442262559
서지주기	Includes bibliographical references and index.
내용주기	Making social media worth it : planning and implementation for a small institution / Kaela Casey, Laura Worden -- Library spaces : inspiration and collaboration / Susan Van Alstyne -- Events and extravaganzas at Cunningham Memorial Library / Karen Evans -- Librarians as event coordinators : building partnerships and engagement through user-centered programs / Joe Clark -- Digital engagement in delivering library services : a case study from the State Library of New South Wales / Kathryn Barwick, Mylee Joseph -- From idea to Instagram : how an academic library marketing committee created a character for the YouTube generation / Joyce Garczynski, Laksamee Putnam, Lisa Woznicki -- Promoting digital library services through workshops / Tracy C. Bergstrom, Alexander Papson -- It's the end of the world as we know it, or is it? : looking beyond the new librarianship paradigm / Rebecca Parker, Dana McKay -- Embedded librarians : case studies from Loyola University New Orleans / Teri Gallaway, Elizabeth Kelly, Brian Sullivan, Malia Willey -- Democratizing digital : the Highway 89 Digital Collection and the promise of inclusive online collaboration / Brad Cole, Clint Pumphrey, Liz Woolcott.
소장본주기	eBooks on EBSCOhost All EBSCO eBooks
일반주제명	Academic libraries --Marketing. Academic libraries --Public relations. Library outreach programs. Academic libraries --Case studies. LANGUAGE ARTS & DISCIPLINES --Library & Information Science --General.
분류기호(DDC)	025.1
언어	영어
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