The politics of shopping [electronic resource] : what consumers learn about identity, globalization, and social change

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자료유형	단행본
서명/저자사항	The politics of shopping [electronic resource]: what consumers learn about identity, globalization, and social change / Kaela Jubas.
개인저자	Jubas, Kaela.
단체저자명	Ebooks Corporation.
발행사항	Walnut Creek, Calif.: Left Coast Press, c2010.
형태사항	1 online resource.
총서사항	International Institute for Qualitative Methodology series
기타형태 저록	Print version: 9781598746662 1598746669
ISBN	1598746677 (electronic bk.) 9781598746679 (electronic bk.)
기타표준부호	(YBP)7424261
일반주기	Description based on print version record.
서지주기	Includes bibliographical references and index.
요약	This revised version of Kaela Jubas' award winning dissertation focuses on contemporary shopping practices, analyzing the ways concerned shoppers think about globalization, consumption, and their personal effect on the status quo. By using numerous examples from modern advertising, interviews with self-described "radical" shoppers, and selected quotes from scholars and experts, Jubas delves into questions of social justice, environmental awareness, and consumer identity-all demonstrated by individual choices made at the checkout counter. Employing a variety of qualitative research techniques and complex and counterintuitive cultural theory, Jubas's study will interest those in adult education, cultural studies, consumer research, and qualitative inquiry. --From publisher's description.
일반주제명	Shopping --Political aspects. Shopping --Social aspects. Shopping --Psychological aspects. Consumption (Economics) --Political aspects. Globalization --Economic aspects. Culture and globalization. Shopping in literature. BUSINESS & ECONOMICS / Economics / Macroeconomics POLITICAL SCIENCE / Economic Conditions
분류기호(DDC)	339.48
언어	영어
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