Public opinion [electronic resource] : measuring the American mind / Fifth edition

상세정보

자료유형	단행본
서명/저자사항	Public opinion [electronic resource]: measuring the American mind / Barbara A. Bardes Emerita, University of Cincinnati; Robert W. Oldendick, University of South Carolina.
개인저자	Bardes, Barbara A., author. Oldendick, Robert W., author.
판사항	Fifth edition.
발행사항	Lanham, Md.: Rowman & Littlefield, 2017.
형태사항	1 online resource.
기타형태 저록	Print version: Bardes, Barbara A., author. Public opinion Fifth edition. Lanham, Md. : Rowman & Littlefield, 2017 9781442261877
ISBN	9781442261891 1442261897
서지주기	Includes bibliographical references and index.
내용주기	_GoBack; _GoBack; _GoBack; _GoBack; _GoBack; _GoBack; _GoBack; _GoBack
요약	Public Opinion: Measuring the American Mind provides an in-depth look at the history and future of polling, including how public opinion is measured, how it is used and misused, and how to critically evaluate public opinion data. This new edition incorporates a new theme of political polarization and examines how mass media and social media help to shape public opinion. It also provides in-depth coverage of public opinion on such issues as political ideology, health care, race, and foreign policy, as well as an update and discussion of the major changes that have taken place on controversial i.
주제명(지명)	United States. --fast
일반주제명	Public opinion --United States. Public opinion polls. SOCIAL SCIENCE / General Public opinion polls.
분류기호(DDC)	303.3
언어	영어
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