The 30 day MBA in marketing [electronic resource] : your fast track guide to business success / Second edition

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자료유형	단행본
서명/저자사항	The 30 day MBA in marketing [electronic resource]: your fast track guide to business success / Colin Barrow.
개인저자	Barrow, Colin, author.
판사항	Second edition.
발행사항	London ; Philadelphia: Kogan Page, 2016.
형태사항	1 online resource (x, 270 pages).
기타형태 저록	Print version: Barrow, Colin, author. 30 day MBA in marketing. Second edition 9780749474980
ISBN	9780749474997 0749474998
요약	"The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies and covers current trends including mobile marketing, social media marketing, and marketing science developments, as well as traditional topics such as buyer behavior, marketing strategy, advertising and promotion, pricing, and marketing and the law"--
요약	"The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered"--
해제	Provided by publisher.
해제	Provided by publisher.
일반주제명	Marketing --Study and teaching. Marketing --Management. Master of business administration degree. BUSINESS & ECONOMICS / Skills. BUSINESS & ECONOMICS / Careers / General. STUDY AIDS / Professional. BUSINESS & ECONOMICS / Marketing / General. STUDY AIDS / Graduate School Guides. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior
분류기호(DDC)	658.8
언어	영어
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