The PR professional's handbook [electronic resource] : powerful, practical communications

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자료유형	단행본
서명/저자사항	The PR professional's handbook [electronic resource]: powerful, practical communications / Caroline Black.
개인저자	Black, Caroline, 1956, author.
발행사항	London: Kogan Page, 2014.
형태사항	1 online resource.
총서사항	PR in practice
기타형태 저록	Print version: Black, Caroline. PR Professional's Handbook. Kogan Page 2014 1306537819
ISBN	9780749468439 (electronic bk.) 0749468432 (electronic bk.) 1306537819 (electronic bk.) 9781306537810 (electronic bk.)
서지주기	Includes bibliographical references and index.
요약	At a time when rapid changes in communications technology are having a major impact on the way businesses choose to communicate, more people are having to understand the principles of modern PR and how they can underpin effective business management. Whether as a student (undergraduate or as part of ongoing professional development), consultant or business owner, there are areas of good PR practice that must be followed, while at the same time new channels of communication - notably social media - are creating fresh challenges and opportunities. The PR Professional's Handbook offers practical
일반주제명	Public relations --Handbooks, manuals, etc. Communication in organizations --Handbooks, manuals, etc. Business communication --Handbooks, manuals, etc. BUSINESS & ECONOMICS / Advertising & Promotion.
분류기호(DDC)	659.2
언어	영어
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