자료유형 | 단행본 |
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서명/저자사항 | Digital state [electronic resource]: how the Internet is changing everything / [edited by] Simon Pont. |
개인저자 | Pont, Simon. |
발행사항 | London: Kogan Page Limited, [2013]. |
형태사항 | 1 online resource (pages cm). |
기타형태 저록 | Print version: Digital state. London : Kogan Page Limited, [2013] 9780749468859 |
ISBN | 9780749468866 (electronic bk.) 0749468866 (electronic bk.) 1299616054 (electronic bk.) 9781299616059 (electronic bk.) |
요약 | What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses?Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks. Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the w. |
일반주제명 | Information technology --Economic aspects. Information technology --Social aspects. Electronic commerce --Social aspects. Internet marketing --Social aspects. Internet --Social aspects. COMPUTERS --Information Technology. |
분류기호(DDC) | 303.4833 |
언어 | 영어 |
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