Why I buy [electronic resource] : self, taste, and consumer society in America

상세정보

자료유형	단행본
서명/저자사항	Why I buy [electronic resource]: self, taste, and consumer society in America / Rami Gabriel.
개인저자	Gabriel, Rami.
발행사항	Bristol: Intellect, 2013.
형태사항	1 online resource (x, 162 p.) : ill.
기타형태 저록	Print version: Gabriel, Rami. Why I buy. Bristol : Intellect, 2013 9781841506456
ISBN	9781841507774 (electronic bk.) 1841507776 (electronic bk.)
서지주기	Includes bibliographical references and index.
내용주기	Introduction : my self and consumer society -- Dualism : what I really am -- Individualism : the liberal dream of the rugged individualist -- Expressivism : I sing myself -- Consumer society -- Advertisements : representations of the self -- The rest of the world : an empirical test -- Conclusion: What next?
요약	Why do we buy? How do our acts of -- and ideas about -- consumption impact our selves, our institutions, and our societies? An incisive response to these questions, Why I Buy explains how consumption came to give meaning and value to social and personal life. Balancing psychological, conceptual, and historical analyses with examples drawn from popular culture and mass media, Rami Gabriel traces the ways in which beliefs about the self -- including dualism, individualism, and expressivism -- influence consumer behavior. These understandings of the self, Gabriel argues, structure the values that Americans seek and find in consumer society; they therefore have structural consequences for our cultural, political, and economic lives. For example, Gabriel describes how imbalances in the institutions of participatory politics have directly resulted from a consumer society centered on powerful nongovernmental institutions and a scattered body of disengaged citizens whose social and individual needs are not primarily satisfied through civic involvement. By exploring the relationship between our individual needs and our institutions, Gabriel ultimately points the way toward transformations that could lead to a more sustaining and sustainable society.
주제명(지명)	United States. --fast
일반주제명	Consumption (Economics) --United States --History. Consumers --United States --History. BUSINESS & ECONOMICS / Commercial Policy. BUSINESS & ECONOMICS / Consumer Behavior. BUSINESS & ECONOMICS / Economics / Macroeconomics. POLITICAL SCIENCE / Economic Conditions. Consumers. Consumption (Economics).
분류기호(DDC)	339.47
언어	영어
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