New directions in campaigns and elections [electronic resource]

상세정보

자료유형	단행본
서명/저자사항	New directions in campaigns and elections [electronic resource] / edited by Stephen K. Medvic.
개인저자	Medvic, Stephen K.
발행사항	New York: Routledge, 2011.
형태사항	1 online resource (xix, 311 p.) : ill.
총서사항	New directions in American politics
기타형태 저록	Print version: New directions in campaigns and elections. New York : Routledge, 2011 9780415878821
ISBN	9780203852996 (electronic bk.) 0203852990 (electronic bk.)
서지주기	Includes bibliographical references and index.
내용주기	Election administration : setting the rules of the game / Thad Hall and M. Kathleen Moore -- Campaign finance : adapting to a changing regulatory environment / David B. Magleby -- Polling : innovations in survey research / Brian F. Schaffner -- Campaign management and organization : the use and impact of information and communication technology / Stephen K. Medvic -- Campaign advertising : reassessing the impact of campaign ads on political behavior / Bryce Corrigan and Ted Brader -- Voter mobilization : the scientific investigation of getting the electorate to the polls / Robert A. Jackson -- Political parties : the tensions between unified party images and localism / Jeffrey M. Stonecash -- Interest groups : back to basic questions / Clyde Wilcox -- Media : the complex interplay of old and new forms / Diana Owen -- Voting behavior : traditional paradigms and contemporary challenges / Andrew Dowdle, Pearl K. Ford, and Todd G. Shields -- Congressional elections : why some incumbent candidates lose / Jamie L. Carson and Carrie P. Eaves -- Presidential elections : campaigning within a segmented electorate / Scott D. McClurg and Philip Habel -- State and local elections : the unique character of sub-national contests / Timothy B. Krebs and Jonathan Winburn -- Election reform : what is expected, and what results? / Todd Donovan and Shaun Bowler.
일반주제명	Political campaigns --United States. Elections --United States. POLITICAL SCIENCE --Political Process --General.
분류기호(DDC)	324.70973
언어	영어
바로가기