자료유형 | 단행본 |
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서명/저자사항 | Campaigning in the twenty-first century [electronic resource]: a whole new ballgame? / Dennis W. Johnson. |
개인저자 | Johnson, Dennis W. |
발행사항 | New York: Routledge, 2011. |
형태사항 | 1 online resource (xi, 137 p.). |
기타형태 저록 | Print version: Johnson, Dennis W. Campaigning in the twenty-first century. New York : Routledge, 2011 9780415800372 |
ISBN | 9780415800372 (electronic bk.) 0415800374 (electronic bk.) 9780415800389 (electronic bk.) 0415800382 (electronic bk.) 9780203878965 (electronic bk.) 0203878965 (electronic bk.) |
서지주기 | Includes bibliographical references and index. |
내용주기 | The modern campaign -- Communicating with voters : the new media -- Communicating with voters : the old media -- Fundraising -- Independent voices -- Taking the pulse of the electorate -- Voter identification, contact, and mobilization -- Campaigning in the next decade. |
요약 | So much has changed during the past decade in political campaigning, that we can almost say "it's a whole new ball game." This book analyzes the way campaigns have been traditionally run and the extraordinary changes that have occurred in the last decade. |
주제명(지명) | United States --Politics and government --21st century. |
일반주제명 | Political campaigns --United States. Campaign management --United States. Campaign management --United States. Political campaigns --United States. United States --Politics and government --21st century. Political Science. Psychology. Electrical engineering. POLITICAL SCIENCE --Political Process --General. |
분류기호(DDC) | 324.70973 |
언어 | 영어 |
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1 | E163203 | EB 324.70973 | 중앙도서관[본관]/E-Book/ | 대출가능 |