Everything but the coffee [electronic resource] : learning about America from Starbucks

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자료유형	단행본
서명/저자사항	Everything but the coffee [electronic resource]: learning about America from Starbucks / Bryant Simon.
개인저자	Simon, Bryant.
발행사항	Berkeley: University of California Press, c2009.
형태사항	1 online resource (xi, 304 p.).
기타형태 저록	Print version: Simon, Bryant. Everything but the coffee. Berkeley : University of California Press, c2009 9780520261068
ISBN	9780520945173 (electronic bk.) 0520945174 (electronic bk.)
서지주기	Includes bibliographical references (p. 279-287) and index.
내용주기	Introducing the Starbucks moment -- Real coffee -- Predictability the individual way -- It looks like a third place -- Self-gifting and retail therapy -- Hear music for everyday explorers -- Not-so-green cups -- Sleeping soundly in the age of globalization.
요약	Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Coff.
주제명(단체명)	Starbucks Coffee Company.
일반주제명	Coffee --United States. Coffeehouses --United States. COOKING --Beverages --Coffee & Tea.
분류기호(DDC)	641.3373
언어	영어
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