Reinventing public service television for the digital future [electronic resource]

상세정보

자료유형	단행본
서명/저자사항	Reinventing public service television for the digital future [electronic resource] / Mary Debrett.
개인저자	Debrett, Mary.
발행사항	Bristol, UK ; Chicago: Intellect, 2010.
형태사항	1 online resource (253 p.).
기타형태 저록	Print version: Debrett, Mary. Reinventing public service television for the digital future. Bristol : Intellect, 2010 9781841503219
ISBN	9781841503967 (electronic bk.) 1841503967 (electronic bk.)
서지주기	Includes bibliographical references (p. [219]-236) and index.
내용주기	1. The Need for Reinvention -- 2. The BBC -- 'The Cornerstone of National Culture' -- 3. Channel Four -- 'A Service with a Difference' -- 4. The ABC -- 'The National Broadcaster' -- 5. SBS -- 'A Multicultural Service' -- 6. American Public Television -- 'A Non-commercial Service' -- 7. Television New Zealand -- 'A Crown Owned Company' -- 8. Public Service Media -- 9. Trust and Public Service Media.
요약	Once regarded as a system in decline, public service broadcasters have acquired renewed legitimacy in the digital environment, as drivers of digital take-up, innovators and trusted brands. Exploring this remarkable transformation, Reinventing Public Service Television for the Digital Future engages with the new opportunities and challenges facing public service media, outlining the ways in which interactive technologies are now expanding the delivery of diverse goals and enhancing public accountability. Drawing on fifty interviews with media industry and academic specialists from four countries.
일반주제명	Public service television programs. Digital television. Digital television. Public service television programs. Business. TECHNOLOGY & ENGINEERING --Television & Video.
분류기호(DDC)	384.55
언어	영어
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