Museum management and marketing [electronic resource]

상세정보

자료유형	단행본
서명/저자사항	Museum management and marketing [electronic resource] / edited by Richard Sandell and Robert R. Janes.
개인저자	Sandell, Richard, 1967-. Janes, Robert R.
단체저자명	NetLibrary, Inc.
발행사항	London ; New York: Routledge, 2007.
형태사항	xviii, 420 p. : ill. ; 26 cm.
총서사항	Leicester readers in museum studies
ISBN	9780203964194 (electronic bk.) 0203964195 (electronic bk.)
일반주기	Simultaneously published in the USA and Canada.
서지주기	Includes bibliographical references and index.
내용주기	Complexity and creativity in contemporary museum management -- Leading change : why transformation efforts fail -- From being about something to being for somebody : the ongoing transformation of the American museum -- Museums : challenges for the 21st century -- Embracing organizational change in museums : a work in progress -- Museum staff perspectives on organizational change -- The effective management of museums : cohesive leadership and visitor-focused public programming -- The university art museum : defining purpose and mission -- Strategic management for visitor-oriented museums : a change of focus -- Liberty Science Center in the United States : a mission focused on external relevance -- Measuring social value -- Beyond big and awesome : outcome based evaluation -- The strategic significance of workforce diversity in museums -- Volunteers in the heritage sector : a neglected audience? -- Emotional intelligence, passion, and museum leadership -- Visionary leadership and missionary zeal -- Interim directorships in museums : their impact on individuals and significance to institutions -- The marketing approach in museums -- Can museums be all things to all people? : mission, goals, and marketing's role -- Strangers, guests, or clients? : visitor experiences in museums -- Museum marketing : understanding different types of audiences -- Expanding the museum audience through visitor research -- Revisiting membership scheme typologies in museums and galleries -- A delicate balance : museums and the marketplace -- The impact of free entry to museums.
복제주기	Electronic reproduction. Boulder, Colo. : NetLibrary, 2007. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries. This edition published in the Taylor & Francis e-Library, 2007.
일반주제명	Museums --Management. Museums --Marketing.
분류기호(DDC)	069.068
언어	영어
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