How to make the most of every media appearance [electronic resource] : getting your message across on the air, in print, or online

상세정보

자료유형	단행본
서명/저자사항	How to make the most of every media appearance [electronic resource]: getting your message across on the air, in print, or online / George Merlis.
개인저자	Merlis, George, 1940-.
발행사항	New York: McGraw-Hill, c2004.
형태사항	1 online resource (vii, 200 p.) : ill.
기타형태 저록	Print version: Merlis, George, 1940- How to make the most of every media appearance. New York : McGraw-Hill, c2004 0071416714
ISBN	0071436251 (electronic bk.) 9780071436250 (electronic bk.)
일반주기	Includes index.
내용주기	Meet and master the media -- The Boy Scout commandments -- The performance commandments -- Successful interview tools -- Catering to the one-eyed beast: television appearances -- Digging deep: investigative broadcasts: Bushwhacked: how to survive an ambush interview and win a shoutfest -- Taking notes: print and online interviews -- Your on the air: radio and television interviews -- When you're in charge: on-camera demonstrations and new conferences -- Getting ready for your fifteen minutes -- Appendix: Media-mastering worksheets.
일반주제명	Interviewing on television. Interviewing in journalism.
분류기호(DDC)	158.39
언어	영어
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