Counting on communication [electronic resource] : the Uganda nutrition and early childhood development project

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자료유형	단행본
서명/저자사항	Counting on communication [electronic resource]: the Uganda nutrition and early childhood development project / Cecilia Caban?ero-Verzosa.
개인저자	Caban?ero-Verzosa, Cecilia.
단체저자명	World Bank.
발행사항	Washington, D.C.: World Bank, c2005.
형태사항	1 online resource (vii, 41 p.).
총서사항	World Bank working paper ;no. 59
ISBN	0821362690 (electronic bk.) 9780821362693 (electronic bk.)
일반주기	Title from e-book title screen (viewed July 11, 2005).
서지주기	Includes bibliographical references.
요약	The Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respect to child rearing, in order to develop and test effective messages. The communication strategy was developed in a highly participatory manner and included nurturing a team of champions for the project among policymakers, district officials, community leaders, and grassroots organizations to advocate for the project. It also included two-way communication activities developed to address the practices and behaviors that would need to be changed in order for the project to be successful, rather than merely disseminating messages based on assumptions of project benefits.
일반주제명	Health promotion --Uganda. Malnutrition in children --Uganda --Prevention. Economic assistance --Uganda. Health promotion. POLITICAL SCIENCE --Public Affairs & Administration.
분류기호(DDC)	353.6274096761
언어	영어
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