The power of strategic thinking [electronic resource] : lock in markets, lock out competitors

상세정보

자료유형	단행본
서명/저자사항	The power of strategic thinking [electronic resource]: lock in markets, lock out competitors / Michel Robert.
개인저자	Robert, Michel, 1941-.
단체저자명	NetLibrary, Inc.
발행사항	1 online resource(New York, N.Y.): McGraw-Hill, c2000.
형태사항	xii, 206 p. : ; 24 cm.
ISBN	058520120X (electronic bk.)
서지주기	Includes bibliographical references (p. 199-202) and index.
내용주기	Preface -- 1. Do you suffer from competitor obsession? -- 2. Changing the rules of play -- 3. The CEO's dilemma: strategic ambiguity -- 4. Strategic thinking: the essence of competitive advantage -- 5. Driving force: the DNA of strategic thinking -- 6. Crafting and articulating a distinctive strategy -- 7. Areas of excellence: widening your competitive advantage -- 8. The concept of strategic leverage -- 9. Managing your competitor's strategy to your advantage -- 10. Sandbox competition and the rules of war -- 11. T.
복제주기	Electronic reproduction. Boulder, Colo. : NetLibrary, 2000. Available via the World Wide Web. Available in multiple electronic file formats. Access may be limited to NetLibrary affiliated libraries.
일반주제명	Business planning. Strategic planning. Entreprises --Planification. Planification strate?gique.
분류기호(DDC)	658.4012
언어	영어
바로가기	: An electronic book accessible through the World Wide Web; click for information