Data mining techniques [electronic resource] : for marketing, sales, and customer relationship management / 2nd ed

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자료유형	단행본
서명/저자사항	Data mining techniques [electronic resource]: for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff.
개인저자	Berry, Michael J. A.  Linoff, Gordon.
단체저자명	NetLibrary, Inc.
판사항	2nd ed.
발행사항	Indianapolis: Wiley, c2004.
형태사항	xxv, 643 p. : ill., 1 map ; 24 cm.
ISBN	0764569074 (electronic bk.)
일반주기	Includes index.
내용주기	Why and whatis data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics : data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic cluster detection -- Knowing when to worry : hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work.
복제주기	Electronic reproduction. Boulder, Colo. : NetLibrary, 2004. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
일반주제명	Data mining. Marketing --Data processing. Business --Data processing.
분류기호(DDC)	658.802
언어	영어
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