Becoming a public relations writer [electronic resource] : a writing process workbook for the profession / 2nd ed

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자료유형	e-Book
서명/저자사항	Becoming a public relations writer [electronic resource]: a writing process workbook for the profession / Ronald D. Smith.
개인저자	Smith, Ronald D., 1948-.
단체저자명	NetLibrary, Inc.
판사항	2nd ed.
발행사항	Mahwah, N.J.: Lawrence Erlbaum Associates, 2003.
형태사항	1 online resource (xv, 464 p.) : ill. ; 24 cm.
ISBN	1410607321 (electronic bk.)
서지주기	Includes bibliographical references (p. 433-436) and index.
내용주기	Part one -- Principles of effective writing 01 -- 1. Writing ... and what it means to you 03 -- 2. Effective writing 12 -- 3. Communication theory and persuasion 42 -- 4. The writing process 61 -- Part two -- Public relations writing through journalistic media 93 -- 5. News and the public relations writer 95 -- 6. News releases 122 -- 7. Working with the media 159 -- 8. Broadcast media 187 -- 9. Organizational features 206 -- 10. Advocacy and opinion 229 -- Part three -- Public relations writing through organizational media 253 -- 11. Fliers, brochures, and web sites 255 -- 12. Newsletters and corporate reports 275 -- 13. Direct-mail appeals 299 -- 14. Public relations advertising 316 -- 15. Speeches and interviews 346 -- Part four -- Pulling it all together 367 -- 16. Information kits 369 -- 17. Writing for news conferences 379 -- Appendix A.A common sense stylebook for public relations writers 395 -- Appendix B. Copy editing 411 -- Appendix C. Careers in public relations 413 -- Appendix D. Professional organizations 421 -- Appendix E. Ethical standards.
복제주기	Electronic reproduction. Boulder, Colo. : NetLibrary, 2003. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries.
일반주제명	Public relations --Authorship. English language --Written English. Public relations.
분류기호(DDC)	659.2
언어	영어
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