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Generation Z [electronic resource] : a century in the making

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자료유형e-Book
서명/저자사항Generation Z: [electronic resource]: a century in the making / Corey Seemiller and Meghan Grace.
개인저자Seemiller, Corey, author.
Grace, Meghan, author.
발행사항Milton Park, Abingdon, Oxon ; New York, NY: Routledge, Taylor and Francis Group, [2019].
형태사항1 online resource.
기타형태 저록Print version: Generation Z Milton Park, Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, [2019] 1138337315
ebook version : 9780429809187
ISBN

9780429809187
0429809182
9780429809194
0429809190
9780429809170
0429809174
9780429442476
0429442475
기타표준부호10.4324/9780429442476doi
서지주기Includes bibliographical references and index.
내용주기Who came before Z? -- Reflection on a century -- Who is Generation Z? -- Technology -- Communication -- Entertainment -- Money -- Family -- Friends and peers -- Romance -- Physical well-being -- Mental health -- Risky behaviors -- Religion and spirituality -- Education -- Learning -- Career aspirations -- In the workplace -- Societal concerns -- Politics -- Civic engagement and social change -- The future and legacy of Generation Z -- Additional resources.
소장본주기Master record variable field(s) change: 050
요약No other generation in history has received as much coverage as the Millennial generation. Books, Google searches, blogs, and news articles are everywhere about them. Yet, Generation Z is comprised of our youth and young adults today and has received very little attention comparatively. Those in Generation Z are among our youngest consumers, students, colleagues, constituents, voters, and neighbors. Being able to better understand who they are and how they see the world can be helpful in effectively working with, teaching, supervising, and leading them. Generation Z: A Century in the Making offers insight into nearly every aspect of the lives of those in Generation Z, including a focus on their career aspirations, religious beliefs and practices, entertainment and hobbies, social concerns, relationships with friends and family, health and wellness, money management, civic engagement, communication styles, political ideologies, technology use, and educational preferences. Drawing from an unprecedented number of studies with higher education research institutions, market research firms such as Pew and Census, other generational researchers and industry leaders, this is the authoritative defining work on Generation Z that market researchers, consumer behaviour specialists, and employers sorely need - and it is a fascinating read for anyone interested in the sociology of generations.
일반주제명Generation Z.
BUSINESS & ECONOMICS --Human Resources & Personnel Management.
BUSINESS & ECONOMICS --Marketing --General.
SOCIAL SCIENCE --Demography.
Generation Z.
분류기호(DDC)305.23
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