Behavioral insights [electronic resource]

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자료유형	e-Book
서명/저자사항	Behavioral insights [electronic resource] / Michael Hallsworth and Elspeth Kirkman.
개인저자	Hallsworth, Michael, author. Kirkman, Elspeth.
단체저자명	Recorded Books, Inc.
발행사항	Cambridge, Massachusetts: The MIT Press, [2020].
형태사항	1 online resource (xi, 227 pages).
총서사항	The MIT press essential knowledge series
기타형태 저록	Print version: Behavioral insights. Cambridge, Massachusetts : The MIT Press, [2020] 9780262539401
ISBN	9780262360135 0262360136 9780262360142 0262360144
발행자번호	EB00811264Recorded Books
내용주기	1: Introducing Behavioral Insights -- 2: The History and Thought behind Behavioral Insights -- 3: Examples of Behavioral Insights in Practice -- 4: Applying Behavioral Insights -- 5: Criticisms, Considerations, and Limitations -- 6: The Future of Behavioral Insights -- Glossary -- Notes -- Further Reading -- Index.
요약	An accessible introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this "automatic" side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior--rather than assumptions about it--to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples.
일반주제명	Political planning --Psychological aspects. Social planning --Psychological aspects. Policy sciences --Psychological aspects. Psychology, Industrial. Business. BUSINESS & ECONOMICS / Decision-Making & Problem Solving. Business.
분류기호(DDC)	361.1
언어	영어
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