Growing Business Innovation [electronic resource] : developing, promoting and protecting IP

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자료유형	e-Book
서명/저자사항	Growing Business Innovation [electronic resource]: developing, promoting and protecting IP / edited by Jonathan Reuvid.
개인저자	Reuvid, Jonathan, editor.
발행사항	London: LEGEND Press LTD, [2019].
형태사항	1 online resource.
총서사항	EBSCO Academic Collection
ISBN	9781789550276 1789550270 9781787197916 1787197913
내용주기	Part one: Innovation for tomorrow -- Part two: Innovation for tomorrow -- Part three: Exploiting IP opportunities -- Part four: Stimulating commerical innovation.
요약	Innovation generally refers to changing processes or creating more effective processes, products and ideas. For businesses, this could mean implementing new ideas, creating dynamic products or improving your existing services. Innovation can increase the likelihood of your business succeeding. Bringing innovation into your business can help you save time and money, and give you the competitive advantage to grow and adapt your business in the marketplace. This book will give you the insight from industry professionals that have been there and sold the t-shirt. They will help define your objectives, create, market and monetise your IP.
일반주제명	Technological innovations --Management. New products. Success in business. BUSINESS & ECONOMICS --Industrial Management. BUSINESS & ECONOMICS --Management. BUSINESS & ECONOMICS --Management Science. BUSINESS & ECONOMICS --Organizational Behavior. New products. Success in business. Technological innovations --Management.
분류기호(DDC)	658.4063
언어	영어
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