| LDR | | 00000cam u22002051a 4500 |
| 001 | | 000013898564 |
| 005 | | 20190906174031 |
| 006 | | m d |
| 007 | | cr cnu---unuuu |
| 008 | | 120409s2012 enka sb 001 0 eng d |
| 020 | |
▼a 9780203349908 (electronic bk.) |
| 020 | |
▼a 0203349903 (electronic bk.) |
| 020 | |
▼a 9781136597442 (electronic bk.) |
| 020 | |
▼a 1136597441 (electronic bk.) |
| 035 | |
▼a (OCoLC)784953340 |
| 040 | |
▼a N$T
▼c N$T
▼d YDXCP
▼d E7B
▼d CDX
▼d OCLCQ
▼d 224010 |
| 050 | 4 |
▼a JF2112.P8
▼b R68 2012eb |
| 072 | 7 |
▼a POL
▼x 016000
▼2 bisacsh |
| 082 | 04 |
▼a 324.7/3
▼2 22 |
| 090 | |
▼a 324.73 |
| 245 | 00 |
▼a Routledge handbook of political marketing
▼h [electronic resource] /
▼c edited by Jennifer Lees-Marshment. |
| 260 | |
▼a Abingdon, Oxon ;
▼a New York:
▼b Routledge,
▼c 2012. |
| 300 | |
▼a 1 online resource (xx, 388 p.) :
▼b ill. |
| 490 | 1 |
▼a Routledge handbooks |
| 504 | |
▼a Includes bibliographical references and index. |
| 505 | 0 |
▼a Introduction: political marketing in the 21st century / by Jennifer Lees-Marshment -- Section A. Understanding the market, gathering ideas and debate -- Section B. Product development, branding and strategy -- Section C. Internal marketing -- Section D. communicating and connecting with the public -- Section E. Government marketing: delivery, policy and leadership -- Conclusion: new directions in political marketing practice, political marketing and democracy and future trends / by Jennifer Lees-Marshment. |
| 650 | 0 |
▼a Public relations and politics. |
| 650 | 0 |
▼a Campaign management. |
| 650 | 0 |
▼a Political campaigns. |
| 650 | 0 |
▼a Communication in politics. |
| 650 | 0 |
▼a Government publicity. |
| 650 | 7 |
▼a POLITICAL SCIENCE / Political Process / General
▼2 bisacsh |
| 655 | 4 |
▼a Electronic books. |
| 700 | 1 |
▼a Lees-Marshment, Jennifer. |
| 776 | 08 |
▼i Print version:
▼t Routledge handbook of political marketing.
▼d Abingdon, Oxon ; New York : Routledge, 2012
▼z 9780415579933
▼w (DLC) 2011020377
▼w (OCoLC)707966547 |
| 830 | 0 |
▼a Routledge handbooks. |
| 856 | 40 |
▼3 EBSCOhost
▼u http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=443947 |