자료유형 | 단행본 |
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서명/저자사항 | Routledge handbook of political marketing [electronic resource] / edited by Jennifer Lees-Marshment. |
개인저자 | Lees-Marshment, Jennifer. |
발행사항 | Abingdon, Oxon ; New York: Routledge, 2012. |
형태사항 | 1 online resource (xx, 388 p.) : ill. |
총서사항 | Routledge handbooks |
기타형태 저록 | Print version: Routledge handbook of political marketing. Abingdon, Oxon ; New York : Routledge, 2012 9780415579933 |
ISBN | 9780203349908 (electronic bk.) 0203349903 (electronic bk.) 9781136597442 (electronic bk.) 1136597441 (electronic bk.) |
서지주기 | Includes bibliographical references and index. |
내용주기 | Introduction: political marketing in the 21st century / by Jennifer Lees-Marshment -- Section A. Understanding the market, gathering ideas and debate -- Section B. Product development, branding and strategy -- Section C. Internal marketing -- Section D. communicating and connecting with the public -- Section E. Government marketing: delivery, policy and leadership -- Conclusion: new directions in political marketing practice, political marketing and democracy and future trends / by Jennifer Lees-Marshment. |
일반주제명 | Public relations and politics. Campaign management. Political campaigns. Communication in politics. Government publicity. POLITICAL SCIENCE / Political Process / General |
분류기호(DDC) | 324.73 |
언어 | 영어 |
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No. | 등록번호 | 청구기호 | 소장처 | 밀집번호 | 도서상태 | 반납예정일 | 예약 | 서비스 | 매체정보 |
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1 | E162691 | EB 324.73 | 중앙도서관[본관]/E-Book/ | 대출가능 |